Google: Site Kit
Site Kit by Google a WordPress Plugin was released on 1st November 2019 however it was originally released as Site Kit as a developer preview at WordCamp EU in Berlin in June 2019.
It was in a beta state for a while and according to Google, a lot of developers on Github made a contribution to fine-tune the app, fix the bugs and set up the user flow.
What does Site Kit Google does?
This WordPress Plugin connect Google Products:
- Google Analytics
- Google Search Console
- Pagespeed Insights
- Google Tag Manager
All these data are quite required on a day-to-day basis and we as marketers always need to switch tabs to see what’s happening inside each one of these, but the site kit makes this process dead simple.
How to Install Google Site Kit
Inside WordPress Dashboard click on, Plugins–>Add New and search Site Kit by Google
Alternatively, you may download it from sitekit.withgoogle.com and click on Install Site Kit
Additionally, you can also download it directly from the WordPress plugin repository and directly install on your website
Once downloaded, upload and activate and you’re almost done. But hang on, we still have some work to do 🙂
Side Note:If you are using WordPress Multi-Site then after downloading the plugin, activate one by one in each of your website, instead of activating the plugin for your whole network.
Now it’s the time to set up. Go to the Site Kit menu which is below the admin dashboard. Over there you’ll be presented with clear instructions on how to add configure site kit dashboard.
Main features of Site Kit plugin
The site dashboard provides the overall data from Search Console & Analytics. The dashboard gives a quick glance at how the site and contents performing.
The metrics shown are Impressions, Clicks, Unique Visitors, Goals Completed (if set up)
Detailed (Individual) Page Statistics
Once you are inside the dashboard you can scroll down to popularity section where the keywords based on the highest number of clicks and impressions are shown.
If you will scroll a bit more you can see, detailed stats for individual URLs and pages.
To check one you can input the page URL or the title and it will open up Detailed Page Stats which include impressions, clicks, unique visitors from search, bounce rate, traffic medium and the top queries (keywords) for which the page is ranking.
The site dashboard also has a separate section for Search Console where we can see the web overview of 7, 14, 28 or 98 days. Just scroll down to see how your SEO is working.
Same is with the GA data, just scroll down to Analytics inside the Site Kit Dashboard and it shows users, session, bounce rate, session duration and top contents over the selected period.
In the main dashboard, if you will scroll to the bottom you will the pagespeed insights of the homepage.
AdSense & Google Optimize Data
If you are using AdSense or doing A/B testing with Google optimize on your website then you can also see the important data just in your dashboard. Unfortunately, I don’t any use any of them at this moment and do not have any screencap to show.
Google Tag Manager
- Click on the Set upTag Manager button inside Connect More Services
- It will take you to a warning page which you can simply ignore as the app you’re connecting to is your only website. Just click on proceed.
- Select the google account which you are using for tag manager, and click continue.
- Click Allow and Grant permissions for your domain to view and manage Google Tag Manager Accounts.
- Check all boxes and click allow once again from your google account.
- Then select your Tag Manager account and container, the snippet will be inserted automatically into your site. Click CONFIRM & CONTINUE.
Once done you can see your Account & Container ID
Issues & Support
By the time of writing this article, Site Kit has 24 tickets created. In case if you are having any issues with it, you can create a ticket inside Site Kit Plugin Support and their developer team will be helping you out.
Site Kit is a wonderful plugin a must-have for WordPress site owners to quickly see and optimize pages based relevant data. Earlier MonsterInsights plugin was providing the Analytics data but it wasn’t able integrate with Search Console.
With this free plugin, Google is definitely helping out a lot of users by saving time from opening GA or GSC over and over again.
If I have to give one point why you should download it, then that is Impressions & Clicks data to simply optimize my Headlines other metadata for better CTR (Click-Through-Rate).
Over to you, which part of Site Kit Plugin by Google you feel is most important? Comment belowi